THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND BRAND TRUST ON ONLINE PURCHASE DECISIONS OF SKINCARE PRODUCTS IN LAZADA

Main Authors: Mamoto, Jenifer, Gunawan, Emilia M.
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Universitas Sam Ratulangi , 2023
Online Access: https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/46030
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/46030/42120

Internet

https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/46030
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/46030/42120

Lokasi

Koleksi JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Gedung Perpustakaan Universitas Sam Ratulangi
Institusi Universitas Sam Ratulangi
Kota KOTA MANADO
Provinsi SULAWESI UTARA
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