ANALYZE THE EFFECT OF VISUAL MERCHANDISING AND BRAND IMAGE ON CUSTOMER PURCHASE INTENTION CASE STUDY: STARBUCKS CUSTOMER IN MANADO CITY
| Main Authors: | Kamu, Fabio Falentino, Massie, James D. D., Tumewu, Ferdinand J. |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sam Ratulangi
, 2023
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| Online Access: |
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/45580 https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/45580/41023 |
Internet
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/45580https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/45580/41023
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |