THE EFFECT OF ADVERTISEMENT AND PROMOTION ON BRAND SWITCHING BEHAVIOR OF MOBILE PHONE PROVIDERS IN MANADO
| Main Authors: | Runturambi, Fallonia; University of Sam Ratulangi Manado, Tumewu, Ferdinand; University of Sam Ratulangi Manado |
|---|---|
| Other Authors: | Faculty of Economics and Business |
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
, 2014
|
| Online Access: |
http://ejournal.unsrat.ac.id/index.php/emba/article/view/4514 |
Internet
http://ejournal.unsrat.ac.id/index.php/emba/article/view/4514Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |