The Influence of Brand Ambassador and Brand Image on E-Commerce Purchase Decision at Tokopedia Marketplace (Study on Millennial and Generation Z in Manado)
| Main Authors: | Korompis, Jeniffer Gabriella, Tumbuan, Willem J. F. A., Tumewu, Ferdinand J. |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sam Ratulangi
, 2022
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| Online Access: |
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43607 https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43607/40131 |
Internet
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43607https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43607/40131
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |