THE IMPACT OF NEGATIVE ONLINE CONSUMER REVIEW AND BRAND AWARENESS ON POTENTIAL CONSUMER PURCHASE INTENTION AT PRUDENTIAL INSURANCE COMPANY IN MANADO
| Main Authors: | Mandagi, Angelia Theresia, Saerang, David P. E., Tumewu, Ferdinand J |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sam Ratulangi
, 2022
|
| Online Access: |
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43248 https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43248/40050 |
Internet
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43248https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43248/40050
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |