THE INFLUENCE OF CELEBRITY ENDORSEMENTS AND ELECTRONIC WORD-OF-MOUTH OF GENERATION Z PURCHASE DECISION OF SCARLETT WHITENING PRODUCTS
| Main Authors: | Tumundo, Kezia T. I, Kindangen, Paulus, Gunawan, Emilia M |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sam Ratulangi
, 2022
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| Online Access: |
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43133 https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43133/37961 |
Internet
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43133https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43133/37961
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |