THE INFLUENCE OF BRAND PRESTIGE AND BRAND CREDIBILITY ON PURCHASE INTENTION OF APPLE IPHONE BY SAM RATULANGI UNIVERSITY STUDENTS
| Main Authors: | Phenina, Yanindya Dayu, Mangantar, Maryam, Saerang, Regina Trifena |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sam Ratulangi
, 2022
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| Online Access: |
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/39423 https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/39423/35751 |
Internet
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/39423https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/39423/35751
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |