THE EFFECTS OF GUERILLA MARKETING ON CONSUMER PURCHASE INTENTION WITH BRAND AWARENESS AS A MEDIATING VARIABLE IN PT. SOLUSI TRANSPORTASI INDONESIA (GRAB)

Main Authors: Selan, Claudia V. P., Lapian, Stanss L. H. V. J, Gunawan, Emilia M.
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Universitas Sam Ratulangi , 2021
Online Access: https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/36297
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/36297/33795

Internet

https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/36297
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/36297/33795

Lokasi

Koleksi JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Gedung Perpustakaan Universitas Sam Ratulangi
Institusi Universitas Sam Ratulangi
Kota KOTA MANADO
Provinsi SULAWESI UTARA
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