THE INFLUENCE OF BRAND IMAGE, BRAND PERSONALITY AND BRAND AWARENESS ON CONSUMER PURCHASE INTENTION OF APPLE SMARTPHONE
Main Author: | Wijaya, Indriany M.; University of Sam Ratulangi Manado |
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Other Authors: | Faculty of Economics and Business |
Format: | Article application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
, 2013
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Online Access: |
http://ejournal.unsrat.ac.id/index.php/emba/article/view/2961 |
Internet
http://ejournal.unsrat.ac.id/index.php/emba/article/view/2961Lokasi
Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
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Gedung | Perpustakaan Universitas Sam Ratulangi |
Institusi | Universitas Sam Ratulangi |
Kota | KOTA MANADO |
Provinsi | SULAWESI UTARA |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |