COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES BETWEEN INTERNATIONAL OVER LOCAL BRAND IN MANADO (CASE STUDY ON EVERBEST AND BUCCHERI)
| Main Authors: | Lumintang, Yecika Glady, Pangemanan, Sifrid S., Rumokoy, Farlane S. |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
FEB Universitas Sam Ratulangi Manado
, 2018
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| Online Access: |
https://ejournal.unsrat.ac.id/index.php/emba/article/view/19317 https://ejournal.unsrat.ac.id/index.php/emba/article/view/19317/19202 |
Internet
https://ejournal.unsrat.ac.id/index.php/emba/article/view/19317https://ejournal.unsrat.ac.id/index.php/emba/article/view/19317/19202
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |