THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER PURCHASE INTENTION OF NIKE SPORTSWEAR PRODUCTS IN MANADO
| Main Authors: | Mamangkey, Christheo M., Lapian, Joyce S.L.H.V. Lapian, Tumbuan, Willem J. F. A |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
FEB Universitas Sam Ratulangi Manado
, 2018
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| Online Access: |
http://ejournal.unsrat.ac.id/index.php/emba/article/view/19262 http://ejournal.unsrat.ac.id/index.php/emba/article/view/19262/19138 |
Internet
http://ejournal.unsrat.ac.id/index.php/emba/article/view/19262http://ejournal.unsrat.ac.id/index.php/emba/article/view/19262/19138
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |