PERCEPTUAL MAPPING OF SOAP PRODUCT IN PACKAGING DESIGN (CASE STUDY: LIFEBUOY AND LUX BODY WASH) IN MANADO CITY BY USING MULTIDIMENSIONAL SCALING ANALYSIS

Main Authors: Kasenda, Veisy V.F., Lapian, S. L. H. V. Joyce, Tumbuan, Willem J.F.A
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: FEB Universitas Sam Ratulangi Manado , 2018
Online Access: http://ejournal.unsrat.ac.id/index.php/emba/article/view/18465
http://ejournal.unsrat.ac.id/index.php/emba/article/view/18465/17994

Internet

http://ejournal.unsrat.ac.id/index.php/emba/article/view/18465
http://ejournal.unsrat.ac.id/index.php/emba/article/view/18465/17994

Lokasi

Koleksi JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Gedung Perpustakaan Universitas Sam Ratulangi
Institusi Universitas Sam Ratulangi
Kota KOTA MANADO
Provinsi SULAWESI UTARA
Kontak Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini.