THE EFFECT OF BRAND IMAGE, PERCEIVED PRCE, AND PERCEIVED QUALITY ON CONSUMERS’ PURCHASE DECISION OF POND’S SKIN CARE PRODUCT
| Main Authors: | Cahyani, Nidia Sri, Lapian, S L.H.V.J, Tumiwa, Johan |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
FEB Universitas Sam Ratulangi Manado
, 2017
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| Online Access: |
http://ejournal.unsrat.ac.id/index.php/emba/article/view/15622 http://ejournal.unsrat.ac.id/index.php/emba/article/view/15622/15157 |
Internet
http://ejournal.unsrat.ac.id/index.php/emba/article/view/15622http://ejournal.unsrat.ac.id/index.php/emba/article/view/15622/15157
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |