THE EFFECT OF BRAND EQUITY AND PRODCUT QUALITY TOWARD CONSUMER’S PURCHASE DECISION (CASE STUDY: J.CO DONUTS & COFFEE MANADO)
| Main Authors: | Kiling, Christika, Tumewu, Ferdinand F. J. |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
FEB Universitas Sam Ratulangi Manado
, 2017
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| Online Access: |
http://ejournal.unsrat.ac.id/index.php/emba/article/view/15545 http://ejournal.unsrat.ac.id/index.php/emba/article/view/15545/15087 |
Internet
http://ejournal.unsrat.ac.id/index.php/emba/article/view/15545http://ejournal.unsrat.ac.id/index.php/emba/article/view/15545/15087
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |