ANALYZING THE EFFECT OF BRAND PERSONALITY AND BRAND EXPERIENCE ON CUSTOMER LOYALTY (A STUDY OF SAMSUNG GALAXY SMARTPHONE)
| Main Authors: | Tamalero, Feiby, Tumiwa, Johan R. |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
FEB Universitas Sam Ratulangi Manado
, 2016
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| Online Access: |
https://ejournal.unsrat.ac.id/index.php/emba/article/view/13807 https://ejournal.unsrat.ac.id/index.php/emba/article/view/13807/13383 |
Internet
https://ejournal.unsrat.ac.id/index.php/emba/article/view/13807https://ejournal.unsrat.ac.id/index.php/emba/article/view/13807/13383
Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |