Pengaruh retail mix dan brand image terhadap customer loyalty dengan customer satisfaction sebagai mediating variable (studi kasus Lotte Mart Kelapa Gading) = The effect of retail mix and brand image toward customer loyalty with customer satisfaction as mediating variable (case study Lotte Mart Kelapa Gading)

Format: Masters Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2015
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/2015-12/20403959-T-Kennard Sohan.pdf