Pengaruh retail mix dan brand image terhadap customer loyalty dengan customer satisfaction sebagai mediating variable (studi kasus Lotte Mart Kelapa Gading) = The effect of retail mix and brand image toward customer loyalty with customer satisfaction as mediating variable (case study Lotte Mart Kelapa Gading)
Format: | Masters Bachelors |
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Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2015
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Subjects: | |
Online Access: |
http://lib.ui.ac.id/file?file=digital/2015-12/20403959-T-Kennard Sohan.pdf |