Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung / Yuliana Purwaningrum

Main Author: Yuliana Purwaningrum, author
Format: Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2014
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/20368025-S53257-yuliana_purwaningrum.pdf

Internet

http://lib.ui.ac.id/file?file=digital/20368025-S53257-yuliana_purwaningrum.pdf

Lokasi

Koleksi Repository Skripsi (open) Universitas Indonesia
Gedung Perpustakaan Universitas Indonesia
Institusi Universitas Indonesia
Kota KOTA DEPOK
Provinsi JAWA BARAT
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