Analisis citra merek JanSport di kalangan penggunanya; studi pada mahasiswa FISIP UI pengguna Jansport = Analysis of JanSport's brand image based on its customers view; study on social politic student of Universitas Indonesia / Meylisa Lumban Gaol - Lumban Gaol, Meylisa, author (Fakultas Ilmu Administrasi Universitas Indonesia, 2014)