Pengaruh respon potential customer atas rebranding BUMN terhadap customer-based brand equity dan brand preference; studi pada transformasi PT. Pos Indonesia Persero dari postal company menjadi network company = The influence of potential customer's response on rebranding toward customer based brand equity and brand preference; a study on PT. Pos Indonesia's corporate transformation of postal company into network company
| Main Author: | Fike Kireina, author |
|---|---|
| Format: | Bachelors |
| Terbitan: |
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia
, 2014
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/20367832-S54435-Fike Kireina.pdf |
Internet
http://lib.ui.ac.id/file?file=digital/20367832-S54435-Fike Kireina.pdfLokasi
| Koleksi | Repository Skripsi (open) Universitas Indonesia |
|---|---|
| Gedung | Perpustakaan Universitas Indonesia |
| Institusi | Universitas Indonesia |
| Kota | KOTA DEPOK |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |