Proposal perencanaan komunikasi pemasaran terpadu Downy Passion, Attraction & Innocence "Kehadiran gairah baru" periode Januari-Desember 2014 = Integrated marketing communication planning proposal downy passion attraction innocence brand new excitement period january december 2014 - Fierda Amalia, author (Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014)