Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention / Silvy Noviana

Main Author: Silvy Noviana, author
Format: Masters Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2013
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/20349759-T34977-Silvy Noviana.pdf

Internet

http://lib.ui.ac.id/file?file=digital/20349759-T34977-Silvy Noviana.pdf

Lokasi

Koleksi Repository Skripsi (open) Universitas Indonesia
Gedung Perpustakaan Universitas Indonesia
Institusi Universitas Indonesia
Kota KOTA DEPOK
Provinsi JAWA BARAT
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