Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention / Silvy Noviana
Main Author: | Silvy Noviana, author |
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Format: | Masters Bachelors |
Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2013
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Subjects: | |
Online Access: |
http://lib.ui.ac.id/file?file=digital/20349759-T34977-Silvy Noviana.pdf |
Internet
http://lib.ui.ac.id/file?file=digital/20349759-T34977-Silvy Noviana.pdfLokasi
Koleksi | Repository Skripsi (open) Universitas Indonesia |
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Gedung | Perpustakaan Universitas Indonesia |
Institusi | Universitas Indonesia |
Kota | KOTA DEPOK |
Provinsi | JAWA BARAT |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |