Analisis pengaruh personal factors (interest, attending, dan information) dan peran evaluation terhadap intention to buy pengunjung pada Indonesia Fashion Week (IFW) 2013 = Influence analysis of personal factors (interest, attending, and information) and the role of evaluation on visitors intention to buy towards Indonesia Fashion Week (IFW) 2013 (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013)