Keberhasilan marketing politik dalam memenangkan kursi dl DPR Rl (studi kasus kampanye partai GERINDRA dalam PEMILU 2009) = Effectiveness of political marketing in the winning of seats in the DPR-RI (Case study of the GERINDRA party campaign and the 2009 General Election) - Tan Sri Zulfikar, author (Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009)