Pengaruh penerapan green marketing terhadap purchase intention. konsumen: (studi kasus terhadap produk elektronik apple di kalangan mahasiswa Jakarta) = The influence of green marketing implementation in consumer?s purchase intention: ( a case study of Apple?s electronic products at students in Jakarta) - Rangkuti, Anitya Helsa, author (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010)