Analisis pengaruh Celebrity Endorsement pada Brand Image terhadap keputusan pembelian: studi kasus Peter Says Denim = Analysis of influence celebrity endorsement in brand image towards purchase decision: case study Peter Says Denim
Main Authors: | Palagan Ankasaniscara, author, Add author: Rembeth, John Daniel, supervisor, Add author: Nurdin Sobari, examiner, Add author: Bambang Wiharto, examiner |
---|---|
Format: | Masters Bachelors |
Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2012
|
Subjects: | |
Online Access: |
https://lib.ui.ac.id/detail?id=20333106 |
Internet
https://lib.ui.ac.id/detail?id=20333106Lokasi
Koleksi | Repository Skripsi (open) Universitas Indonesia |
---|---|
Gedung | Perpustakaan Universitas Indonesia |
Institusi | Universitas Indonesia |
Kota | KOTA DEPOK |
Provinsi | JAWA BARAT |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |