Analisis pengaruh Celebrity Endorsement pada Brand Image terhadap keputusan pembelian: studi kasus Peter Says Denim = Analysis of influence celebrity endorsement in brand image towards purchase decision: case study Peter Says Denim

Main Authors: Palagan Ankasaniscara, author, Add author: Rembeth, John Daniel, supervisor, Add author: Nurdin Sobari, examiner, Add author: Bambang Wiharto, examiner
Format: Masters Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2012
Subjects:
Online Access: https://lib.ui.ac.id/detail?id=20333106

Internet

https://lib.ui.ac.id/detail?id=20333106

Lokasi

Koleksi Repository Skripsi (open) Universitas Indonesia
Gedung Perpustakaan Universitas Indonesia
Institusi Universitas Indonesia
Kota KOTA DEPOK
Provinsi JAWA BARAT
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