Pengaruh persepsi khalayak tentang Special Event terhadap pembentukan citra merek Margo City Mall: studi pada Audience Event Margo Friday Jazz Margo City Mall, 2012 = Public perception influence of Special Event to Margo City Mall Brand Image, 2012: a study case of Margo Friday Jazz Special Event Audience, 2012 - Nanda Inggriani, author (2012)