THE EFFECT OF SERVICE, PRODUCT QUALITY, AND PERCEIVED VALUE ON CUSTOMER PURCHASE INTENTION AND SATISFACTION - Iskandar, Dodi; PT Asuransi Multi Artha Guna, Tbk Bank Panin Building Lt. 2, Jl. Pakuan No. 14 Baranangsiang, Bogor 16143 (School of Business, Bogor Agricultural University (SB-IPB), 2015)