THE INFLUENCE OF TV ADVERTISEMENT AND PACKAGING TOWARD PURCHASE INTENTION OF WARDAH COSMETIC (BRAND AWARENESS AS MEDIATING VARIABLE)
| Main Author: | Ayu, AYU TIARA B1021131091 |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurnal Manajemen Update
, 2017
|
| Online Access: |
http://jurnal.untan.ac.id/index.php/ejmfe/article/view/22458 |
Internet
http://jurnal.untan.ac.id/index.php/ejmfe/article/view/22458Lokasi
| Koleksi | Jurnal Manajemen Update |
|---|---|
| Gedung | Perpustakaan Universitas Tanjungpura |
| Institusi | Universitas Tanjungpura |
| Kota | PONTIANAK |
| Provinsi | KALIMANTAN BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |