Dampak Brand Image, Celebrity Endorsement dan E-WOM terhadap Keputusan Pembelian MS Glow For Men di Indonesia
| Main Authors: | Akbar, Rizki Fathoni; Fakultas Ekonomi dan Bisnis, Universitas Telkom, Bandung, Arianti, Maya; Fakultas Ekonomi dan Bisnis, Universitas Telkom, Bandung |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
SBM ITB
, 2021
|
| Online Access: |
https://journal.sbm.itb.ac.id/index.php/mantek/article/view/4260 https://journal.sbm.itb.ac.id/index.php/mantek/article/view/4260/pdf_131 https://journal.sbm.itb.ac.id/index.php/mantek/article/downloadSuppFile/4260/432 |
Internet
https://journal.sbm.itb.ac.id/index.php/mantek/article/view/4260https://journal.sbm.itb.ac.id/index.php/mantek/article/view/4260/pdf_131
https://journal.sbm.itb.ac.id/index.php/mantek/article/downloadSuppFile/4260/432
Lokasi
| Koleksi | Jurnal Manajemen Teknologi |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |