In-Game Advertising: Analyzing the Effects of Brand Congruity, Integration, and Prominence towards IGA Attitude and Purchase Intention
| Main Authors: | Soebandhi, Santirianingrum; Faculty of Economics and Business, Narotama University, Andriansyah, Yuan; Faculty of Economics and Business, Narotama University |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
SBM ITB
, 2017
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| Subjects: | |
| Online Access: |
http://journal.sbm.itb.ac.id/index.php/mantek/article/view/2355 http://journal.sbm.itb.ac.id/index.php/mantek/article/view/2355/_5 http://journal.sbm.itb.ac.id/index.php/mantek/article/downloadSuppFile/2355/222 http://journal.sbm.itb.ac.id/index.php/mantek/article/downloadSuppFile/2355/223 |
Internet
http://journal.sbm.itb.ac.id/index.php/mantek/article/view/2355http://journal.sbm.itb.ac.id/index.php/mantek/article/view/2355/_5
http://journal.sbm.itb.ac.id/index.php/mantek/article/downloadSuppFile/2355/222
http://journal.sbm.itb.ac.id/index.php/mantek/article/downloadSuppFile/2355/223
Lokasi
| Koleksi | Jurnal Manajemen Teknologi |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |