PERAN MEDIASI BRAND IMAGE PADA PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PRODUK SKIN CARE NATURE REPUBLIC

Main Authors: Alessandro, Lavenia Calista, Japarianto, Edwin, Kunto, Yohanes Sondang
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Institute of Research and Community Outreach - Petra Christian University , 2023
Subjects:
Online Access: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25782
https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25782/20888

Internet

https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25782
https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25782/20888

Lokasi

Koleksi Jurnal Manajemen Pemasaran
Gedung Perpustakaan Universitas Kristen Petra Surabaya
Institusi Universitas Kristen Petra Surabaya
Kota KOTA SURABAYA
Provinsi JAWA TIMUR
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