PERAN MEDIASI BRAND IMAGE PADA PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PRODUK SKIN CARE NATURE REPUBLIC
Main Authors: | Alessandro, Lavenia Calista, Japarianto, Edwin, Kunto, Yohanes Sondang |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Institute of Research and Community Outreach - Petra Christian University
, 2023
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Subjects: | |
Online Access: |
https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25782 https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25782/20888 |
Internet
https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25782https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25782/20888
Lokasi
Koleksi | Jurnal Manajemen Pemasaran |
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Gedung | Perpustakaan Universitas Kristen Petra Surabaya |
Institusi | Universitas Kristen Petra Surabaya |
Kota | KOTA SURABAYA |
Provinsi | JAWA TIMUR |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |