ANALISIS eWOM, BRAND IMAGE, BRAND TRUST DAN MINAT BELI PRODUK SMARTPHONE DI SURABAYA
| Main Authors: | Semuel, Hatane; Fakultas Ekonomi Universitas Kristen Petra Jl. Siwalankerto 121-131, Surabaya 60236, Lianto, Adi Suryanata; Alumni Magister Manajemen Universitas Kristen Petra Jl. Siwalankerto 121-131, Surabaya 60236 |
|---|---|
| Format: | Article info 0 eJournal |
| Bahasa: | eng |
| Terbitan: |
Institute of Research and Community Outreach - Petra Christian University
, 2015
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| Subjects: | |
| Online Access: |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19181 http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19181/18750 |
Internet
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19181http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19181/18750
Lokasi
| Koleksi | Jurnal Manajemen Pemasaran |
|---|---|
| Gedung | Perpustakaan Universitas Kristen Petra Surabaya |
| Institusi | Universitas Kristen Petra Surabaya |
| Kota | KOTA SURABAYA |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |