PENGARUH INFLUENCER, GAYA HIDUP, CITRA MEREK, DAN ETNOSENTRISME TERHADAP KEPUTUSAN PEMBELIAN PRODUK MEREK LOKAL PADA GENERASI MILENIAL KOTA MAKASSAR = THE EFFECT OF INFLUENCER, LIFESTYLE, BRAND IMAGE, AND ETNOCENTRISM ON PURCHASE DECISIONS ON LOCAL BRAND PRODUCTS IN MILLENIAL GENERATIONS OF MAKASSAR CITY - KADIR, AZIZAH AULIA RAHMA CITA (2021)