COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
Main Authors: | Adenan, Mohd Amirul, Ali, Jati Kasuma, Rahman, Dayang Humida Abang Abdul |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Institute of Research and Community Outreach - Petra Christian University
, 2018
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Subjects: | |
Online Access: |
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620 http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620/19402 |
Internet
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620/19402
Lokasi
Koleksi | Jurnal Manajemen dan Kewirausahaan |
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Gedung | Perpustakaan Universitas Kristen Petra Surabaya |
Institusi | Universitas Kristen Petra Surabaya |
Kota | KOTA SURABAYA |
Provinsi | JAWA TIMUR |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |