COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER

Main Authors: Adenan, Mohd Amirul, Ali, Jati Kasuma, Rahman, Dayang Humida Abang Abdul
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Institute of Research and Community Outreach - Petra Christian University , 2018
Subjects:
Online Access: http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620/19402

Internet

http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620/19402

Lokasi

Koleksi Jurnal Manajemen dan Kewirausahaan
Gedung Perpustakaan Universitas Kristen Petra Surabaya
Institusi Universitas Kristen Petra Surabaya
Kota KOTA SURABAYA
Provinsi JAWA TIMUR
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