Perreault, W. D., & McCarthy, E. J. Applications in basic marketing, clippings from the popular business press / William D Perreault, E. Jerome McCarthy. McGraw Hill.
Chicago Style CitationPerreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing, Clippings From the Popular Business Press / William D Perreault, E. Jerome McCarthy. McGraw Hill.
MLA CitationPerreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing, Clippings From the Popular Business Press / William D Perreault, E. Jerome McCarthy. McGraw Hill.
Warning: These citations may not always be 100% accurate.