Lihat Juga

• DEVELOPMENT MODEL OF SOCIAL MEDIA MARKETING – CONSUMER LOYALTY MEDIATED BY BRAND EQUITY AND CONSUMER RESPONSE TO FASHION BRANDED PRODUCTS
  oleh: Octavia, Ade, et al.
  Terbitan: (2020)
• Pengaruh ekuitas merek terhadap perilaku pembelian (kasus SPBU Shell) = The effect of brand equity towards behavioral outcome case study SPBU Shell
  Terbitan: (2015)
• Pengaruh perceived quality terhadap repurchase intention yang di mediasi oleh variabel-variabel perceived equity, perceived value, customer satisfaction, expected switching cost, dan brand preference : studi kasus pelanggan Garuda Indonesia = The effect of perceived quality toward repurchase intention with mediating variables of perceived equity, perceived value, customer satisfaction, expected switching cost, and brand preference : case study of Garuda Indonesia / Debby Erwina
  oleh: Debby Erwina, author
  Terbitan: (2013)
• Experiental marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
  Terbitan: (1999)
• Pengaruh iklan terhadap respon emosional dalam pembentukan behavioral intention pada chain restaurant dengan perceived value sebagai variabel mediasi studi kasus restoran pizza hut di jabodetabek = The impact of advertising on emotional responses in behavioral intention of the chain restauran industry with perceived value as mediation variabel a case of pizza hut restaurant in jakarta dan greater area
  Terbitan: (2013)