Informativeness, Entertainment Dan Credibility Sebagai Pendorong Attitude Toward The Advertising Serta Implikasinya Terhadap Intention To Use: Studi Pada Konteks Online Video Advertising
| Main Author: | Nugraha, Irfan Aditya |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://repository.ibs.ac.id/78/1/Irfan%20Aditya%20Nugraha%2C%20Ma.-IBS%2C%202017.pdf http://repository.ibs.ac.id/78/2/Irfan%20Aditya%20Nugraha%2C%20Ma.-IBS%2C%202017-2.pdf http://repository.ibs.ac.id/78/ http://lib.ibs.ac.id/index.php?p=show_detail&id=3826&keywords=Informativeness |
Internet
http://repository.ibs.ac.id/78/1/Irfan%20Aditya%20Nugraha%2C%20Ma.-IBS%2C%202017.pdfhttp://repository.ibs.ac.id/78/2/Irfan%20Aditya%20Nugraha%2C%20Ma.-IBS%2C%202017-2.pdf
http://repository.ibs.ac.id/78/
http://lib.ibs.ac.id/index.php?p=show_detail&id=3826&keywords=Informativeness
Lokasi
| Koleksi | Repository IBS |
|---|---|
| Gedung | Perpustakaan Indonesia Banking School |
| Institusi | STIE Indonesia Banking School |
| Kota | JAKARTA SELATAN |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |