THE INFLUENCE OF AWARD (Traveloka Hotel Awards 2017) ON CONSUMER PURCHASE INTENTION AND CONSUMER PURCHASE DECISION (Study on Hotel Santika Premiere Hayam Wuruk Jakarta)
x This study aims to analyze the influence of award variable on consumer purchase intention and consumer purchase decision at Hotel Santika Premiere Hayam Wuruk Jakarta. The type of research used is explanatory research to explain the relationship or influence between the variables studied. This stu...
| Main Author: | Andhika Reihansyah Sukandar Putra ; Prof. Dr. Noermijati, SE., MTM (-) |
|---|---|
| Format: | Book |
| Terbitan: |
Malang : Manajemen FEB - UB, 2018
Manajemen FEB - UB
, 2018
|
| Edition: | 1.45020207121E+14 |
| Subjects: | |
| Online Access: |
http://digilibfeb.ub.ac.id/opac/detail-opac?id=46788 |
Internet
http://digilibfeb.ub.ac.id/opac/detail-opac?id=46788Lokasi
| Koleksi | OPAC Fakultas Ekonomi dan Bisnis Universitas Brawijaya |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |