THE ROLE OF HEDONIC MOTIVATION, REFERENCE GROUP, AND DISCOUNT GIVEN ON HARBOLNAS TOWARD ONLINE IMPULSE BUYING BEHAVIOR: A CASE STUDY IN MALANG
The development of information technology has made the Internet a huge part of everyone’s live. As shopping is also largely done online due to this change in lifestyle, Hari Belanja Online Nasional or Harbolnas is held to promote online shopping in Indonesia. This study aims to examine the role of h...
| Main Author: | Natasya Ramadhani Putri ; Dr. Drs. Fatchur Rohman, M.Si (-) |
|---|---|
| Format: | Book |
| Terbitan: |
Malang : Manajemen FEB - UB, 2018
Manajemen FEB - UB
, 2018
|
| Edition: | 1.4502020712101E+14 |
| Subjects: | |
| Online Access: |
http://digilibfeb.ub.ac.id/opac/detail-opac?id=24734 |
Internet
http://digilibfeb.ub.ac.id/opac/detail-opac?id=24734Lokasi
| Koleksi | OPAC Fakultas Ekonomi dan Bisnis Universitas Brawijaya |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |