The Effect of Celebrity Endorsement on Purchase Intention of Adidas Products Mediated by Customer’s Attitude Toward Brand

Main Authors: Wuisan, Dewi , Kananda, Ishmael Lamisi , Saputra, Muhammad Adha, Dinata, Muhammad Rakha
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Conference Series , 2021
Subjects:
Online Access: https://adi-journal.org/index.php/conferenceseries/article/view/386
https://adi-journal.org/index.php/conferenceseries/article/view/386/323

Internet

https://adi-journal.org/index.php/conferenceseries/article/view/386
https://adi-journal.org/index.php/conferenceseries/article/view/386/323

Lokasi

Koleksi ADI International Conference Series (AICS)
Gedung ADI International Conference Series (AICS)
Institusi University of Raharja
Kota KOTA TANGERANG
Provinsi BANTEN
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