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The Effect of Consumer Satisfaction, Brand Image, Price and Variety Seeking on Brand Switching (A Study of Xiaomi Smartphone Consumer In Purwokerto)

Tersimpan di:
Main Author: WIBOWO, Ade Ayu Fitriana
Format: Thesis NonPeerReviewed pdf
Bahasa: eng
Terbitan: , 2018
Subjects:
B337 Brand name products
Online Access: http://repository.unsoed.ac.id/4579/1/Cover_1.pdf
http://repository.unsoed.ac.id/4579/2/Legalitas_1.pdf
http://repository.unsoed.ac.id/4579/3/Abstrak_1.pdf
http://repository.unsoed.ac.id/4579/4/BabI_1.pdf
http://repository.unsoed.ac.id/4579/5/BabII_1.pdf
http://repository.unsoed.ac.id/4579/6/BabIII_1.pdf
http://repository.unsoed.ac.id/4579/7/BabIV_1.pdf
http://repository.unsoed.ac.id/4579/8/BabV_1.pdf
http://repository.unsoed.ac.id/4579/9/DaftarPustaka_1.pdf
http://repository.unsoed.ac.id/4579/10/Lampiran_1.pdf
http://repository.unsoed.ac.id/4579/
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Internet

http://repository.unsoed.ac.id/4579/1/Cover_1.pdf
http://repository.unsoed.ac.id/4579/2/Legalitas_1.pdf
http://repository.unsoed.ac.id/4579/3/Abstrak_1.pdf
http://repository.unsoed.ac.id/4579/4/BabI_1.pdf
http://repository.unsoed.ac.id/4579/5/BabII_1.pdf
http://repository.unsoed.ac.id/4579/6/BabIII_1.pdf
http://repository.unsoed.ac.id/4579/7/BabIV_1.pdf
http://repository.unsoed.ac.id/4579/8/BabV_1.pdf
http://repository.unsoed.ac.id/4579/9/DaftarPustaka_1.pdf
http://repository.unsoed.ac.id/4579/10/Lampiran_1.pdf
http://repository.unsoed.ac.id/4579/

Lokasi

Koleksi Repository Universitas Jenderal Soedirman
Gedung Perpustakaan Universitas Jenderal Soedirman
Institusi Universitas Jenderal Soedirman
Kota PURWOKERTO
Provinsi JAWA TENGAH
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Lihat Juga

  • Analisis pengaruh citra toko dan kualitas pelayanan terhadap niat beli pada produk private label brand studi kasus pada lotte mart retail = Analysis effect of store image and service quality in terms of purchase intention for private label brand products case studies lotte mart retail
    Terbitan: (2013)
  • Pengaruh perceived quality terhadap repurchase intention yang di mediasi oleh variabel-variabel perceived equity, perceived value, customer satisfaction, expected switching cost, dan brand preference : studi kasus pelanggan Garuda Indonesia = The effect of perceived quality toward repurchase intention with mediating variables of perceived equity, perceived value, customer satisfaction, expected switching cost, and brand preference : case study of Garuda Indonesia / Debby Erwina
    oleh: Debby Erwina, author
    Terbitan: (2013)
  • Analisis Pengaruh Brand Image, Service Quality, Product Quality, Price Perception Terhadap Consumer Satisfaction dan Repurchase Intention” (Studi pada Pelanggan Natasha Skin Care di Kota Purwokerto)
    oleh: AINI, Lili Afryati
    Terbitan: (2019)
  • Factors Influencing Brand Switching Behavior: Role of Variety Seeking Need as Moderator Variable (Survey on Smartphone Customers in Purbalingga Who Switch from Samsung to Another Brand)
    oleh: FEBIASTUTI, Sheila
    Terbitan: (2018)
  • Pengaruh harga persepsi kualitas brand image terhadap kepuasan pelanggan serta pengaruhnya terhadap loyalitas konsumen pada produk smartphone merek xiaomi (studi pada mahasiswa universitas jenderal soedirman)
    oleh: HARDIANTORO, Muhammad
    Terbitan: (2017)
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