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The Influence of Celebrity Endorsement in Social Media Instagram on Attitude Towards Brand and Brand Image to Customer Purchase Intention (Study on Ayudia Bing Slamet for Rubylicious Brand)

Tersimpan di:
Main Author: FITRI, Fatiha Rahmalina
Format: Thesis NonPeerReviewed pdf
Bahasa: eng
Terbitan: , 2018
Subjects:
B337 Brand name products
D63 Decision making
P668 Purchasing
Online Access: http://repository.unsoed.ac.id/4543/1/Cover_1.pdf
http://repository.unsoed.ac.id/4543/2/Legalitas_1.pdf
http://repository.unsoed.ac.id/4543/3/Abstrak_1.pdf
http://repository.unsoed.ac.id/4543/4/BabI_1.pdf
http://repository.unsoed.ac.id/4543/5/BabII_1.pdf
http://repository.unsoed.ac.id/4543/6/BabIII_1.pdf
http://repository.unsoed.ac.id/4543/7/BabIV_1.pdf
http://repository.unsoed.ac.id/4543/8/BabV_1.pdf
http://repository.unsoed.ac.id/4543/9/DaftarPustaka_1.pdf
http://repository.unsoed.ac.id/4543/10/Lampiran_1.pdf
http://repository.unsoed.ac.id/4543/
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Internet

http://repository.unsoed.ac.id/4543/1/Cover_1.pdf
http://repository.unsoed.ac.id/4543/2/Legalitas_1.pdf
http://repository.unsoed.ac.id/4543/3/Abstrak_1.pdf
http://repository.unsoed.ac.id/4543/4/BabI_1.pdf
http://repository.unsoed.ac.id/4543/5/BabII_1.pdf
http://repository.unsoed.ac.id/4543/6/BabIII_1.pdf
http://repository.unsoed.ac.id/4543/7/BabIV_1.pdf
http://repository.unsoed.ac.id/4543/8/BabV_1.pdf
http://repository.unsoed.ac.id/4543/9/DaftarPustaka_1.pdf
http://repository.unsoed.ac.id/4543/10/Lampiran_1.pdf
http://repository.unsoed.ac.id/4543/

Lokasi

Koleksi Repository Universitas Jenderal Soedirman
Gedung Perpustakaan Universitas Jenderal Soedirman
Institusi Universitas Jenderal Soedirman
Kota PURWOKERTO
Provinsi JAWA TENGAH
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Lihat Juga

  • The influence of celebrity endorsement in social media instagram on attitude towards brand and brand image to customer purchase intention
    oleh: Fitri, Fatiha Rahmalina
    Terbitan: (2018)
  • The influence of brand image, brand preferences and brand trust on purchase decisions on Honda Brio (case study on Honda Brio consumers Purwokerto)
    oleh: MANDIRI, Bagus
    Terbitan: (2019)
  • The Effect of Non-Monetary Sales Promotion Toward Brand Image and Product Knowledge on Purchase Intention with Price Discount as a Moderating Variable (Study of Sophie Paris in Purwokerto
    oleh: CHESARA, Sauwedha Mulia
    Terbitan: (2018)
  • The effect of visual factors and haptic factors of packages design toward purchase decision with brand personalities and purchase intention as mediating variable and brand familiarity as moderating variable (case study on customer of mountoya bottled drinking pt. toyamilindo)
    oleh: PAMUNGKAS, Aryo
    Terbitan: (2017)
  • The Effect of Consumer Ethnocentrism and Perceived Value on Brand Image and Purchase Intention of Advan Smartphone (Survey on Students of Economics and Business Faculty Unsoed Purwokerto)
    oleh: HUWAIDA, Huwaida
    Terbitan: (2018)
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