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The Effect of Celebrity Endorsement on Brand Image Towards Purchase Intention (Study on Oppo Smartphone)

Tersimpan di:
Main Author: ADIBA, Soraya Tsamara
Format: Thesis NonPeerReviewed pdf
Bahasa: eng
Terbitan: , 2019
Subjects:
M37 Management Marketing Selling
Online Access: http://repository.unsoed.ac.id/3557/1/2.%20COVER_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/2/3.%20LEGALITAS_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/3/4.%20ABSTRAK_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/4/5.%20BAB%201_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/5/6.%20BAB%202_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/6/7.%20BAB%203_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/7/8.%20BAB%204_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/8/9.%20BAB%205_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/9/10.%20DAFTAR%20PUSTAKA_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/10/11.%20LAMPIRAN_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/
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Internet

http://repository.unsoed.ac.id/3557/1/2.%20COVER_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/2/3.%20LEGALITAS_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/3/4.%20ABSTRAK_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/4/5.%20BAB%201_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/5/6.%20BAB%202_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/6/7.%20BAB%203_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/7/8.%20BAB%204_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/8/9.%20BAB%205_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/9/10.%20DAFTAR%20PUSTAKA_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/10/11.%20LAMPIRAN_Soraya%20Tsamara%20A_C1H015019_Skripsi_FEB_2019.pdf
http://repository.unsoed.ac.id/3557/

Lokasi

Koleksi Repository Universitas Jenderal Soedirman
Gedung Perpustakaan Universitas Jenderal Soedirman
Institusi Universitas Jenderal Soedirman
Kota PURWOKERTO
Provinsi JAWA TENGAH
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Lihat Juga

  • Pengaruh credibility, attractiveness, dan power celebrity endorsement terhadap brand image dan dampaknya kepada purchase intention (kasus pada produk smartphone OPPO)
    oleh: Susanto, David Evan, et al.
    Terbitan: (2019)
  • Peranan celebrity endorsement terhadap purchase intention: Studi terhadap oppo smartphone = the role of celebrity endorsement on purchase intention: Study on oppo smartphone
    oleh: Irawan, Nathasia Vera, et al.
    Terbitan: (2019)
  • The impact of celebrity endorsement on brand image and consumer repurchase intention of oppo smartphone in Surabaya
    oleh: Setiawan, Simon Widya
    Terbitan: (2017)
  • Pengaruh celebrity endorsement (Chelsea Islan), product quality dan price melalui brand image terhadap purchase intention pada konsumen smartphone oppo di Surabaya
    oleh: Yuniar, Hanna
    Terbitan: (2019)
  • The influence of brand ambassador, product quality, and advertising on brand image and their effect toward purchase intention on Oppo Smartphone in Surabaya
    oleh: Theonata, Stanley
    Terbitan: (2018)
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