PENGARUH KUALITAS PRODUK, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BERAS MEREK KINGKONG (Studi PT. Lumbung Bumi Perkasa) / PRICE EFFECT OF PRODUCT QUALITY, PROMOTION AND BRAND IMAGE ON THE PURCHASE DECISION OF KINGKONG BRAND RICE (Study of PT. Lumbung Bumi Perkasa Cipinang) - Lestari, Sri (Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, 2020)