ANALISIS PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Konsumen Shopee)/ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY, AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS (Case Study on Shopee’s Consumers)

Main Authors: Arianthi, Dessy Eka, Sampurna, Dian Surya
Format: Article NonPeerReviewed Book
Bahasa: ind
Terbitan: Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta , 2020
Subjects:
Online Access: http://repository.stei.ac.id/1623/1/2114500373_Dessy%20Eka%20Arianthi_Naskah%20Publikasi%20Indonesia.pdf
http://repository.stei.ac.id/1623/2/2114500373_Dessy%20Eka%20Arianthi_Naskah%20Publikasi%20Inggris.pdf
http://repository.stei.ac.id/1623/