EFFECT OF PRODUCT KNOWLEDGE AND BRAND IMAGE TO PURCHASE INTENTION WITH HP LAPTOP BRAND PRICE DISCOUNTS AS VARIABLES MODERATED IN SURABAYA

Main Author: Mendrofa, Yoseph Baniader
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Jurnal Ilmiah Mahasiswa Manajemen , 2013
Online Access: http://journal.wima.ac.id/index.php/JUMMA/article/view/355
http://journal.wima.ac.id/index.php/JUMMA/article/view/355/328

Internet

http://journal.wima.ac.id/index.php/JUMMA/article/view/355
http://journal.wima.ac.id/index.php/JUMMA/article/view/355/328

Lokasi

Koleksi Jurnal Ilmiah Mahasiswa Manajemen
Gedung Perpustakaan Universitas Katolik Widya Mandala Surabaya
Institusi Universitas Katolik Widya Mandala Surabaya
Kota KOTA SURABAYA
Provinsi JAWA TIMUR
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