EFFECT OF PRODUCT KNOWLEDGE AND BRAND IMAGE TO PURCHASE INTENTION WITH HP LAPTOP BRAND PRICE DISCOUNTS AS VARIABLES MODERATED IN SURABAYA
Main Author: | Mendrofa, Yoseph Baniader |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Jurnal Ilmiah Mahasiswa Manajemen
, 2013
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Online Access: |
http://journal.wima.ac.id/index.php/JUMMA/article/view/355 http://journal.wima.ac.id/index.php/JUMMA/article/view/355/328 |
Internet
http://journal.wima.ac.id/index.php/JUMMA/article/view/355http://journal.wima.ac.id/index.php/JUMMA/article/view/355/328
Lokasi
Koleksi | Jurnal Ilmiah Mahasiswa Manajemen |
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Gedung | Perpustakaan Universitas Katolik Widya Mandala Surabaya |
Institusi | Universitas Katolik Widya Mandala Surabaya |
Kota | KOTA SURABAYA |
Provinsi | JAWA TIMUR |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |