THE INFLUENCE OF HEDONIC AND UTILITARIAN MOTIVES ON CUSTOMER ENGAGEMENT OF MYTELKOMSEL GAMIFIED APPLICATION (A study ofMyTelkomsel Application Potential Customers’ in Malang City)
| Main Author: | REHMULIANA GINTING, LOISE AURORA |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Brawijaya
, 2019
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| Online Access: |
https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5989 https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5989/5274 |
Internet
https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5989https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5989/5274
Lokasi
| Koleksi | Jurnal Ilmiah Mahasiswa FEB |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |