ANALYSIS ON THE PREFERENCE OF CUSTOMER IN SHARIA GOLD MORTGAGE LOAN (A Study on PT. Bank Syariah Mandiri Branch of Gresik and PT. Pegadaian (Persero) Branch of Pegadaian Syariah in Kebomas Gresik) - Fajri, Widyan Apriliska (Fakultas Ekonomi dan Bisnis Universitas Brawijaya, 2016)