THE EFFECT OF BRAND ORIGIN, BRAND AWARENESS, BRAND PERSONALITY, AND BRAND IMAGE TOWARD PURCHASE INTENTION ON LOCAL BEER BRAND (STUDY ON POTENTIAL CONSUMER OF BEER BINTANG “RADLER” IN MALANG CITY)

Main Author: Ristanto, M. Bisma Rian
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Brawijaya , 2016
Online Access: https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2565
https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2565/2324

Internet

https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2565
https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2565/2324

Lokasi

Koleksi Jurnal Ilmiah Mahasiswa FEB
Gedung Perpustakaan Universitas Brawijaya
Institusi Universitas Brawijaya
Kota MALANG
Provinsi JAWA TIMUR
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