THE EFFECT OF BRAND ORIGIN, BRAND AWARENESS, BRAND PERSONALITY, AND BRAND IMAGE TOWARD PURCHASE INTENTION ON LOCAL BEER BRAND (STUDY ON POTENTIAL CONSUMER OF BEER BINTANG “RADLER” IN MALANG CITY)
Main Author: | Ristanto, M. Bisma Rian |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Brawijaya
, 2016
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Online Access: |
https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2565 https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2565/2324 |
Internet
https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2565https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2565/2324
Lokasi
Koleksi | Jurnal Ilmiah Mahasiswa FEB |
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Gedung | Perpustakaan Universitas Brawijaya |
Institusi | Universitas Brawijaya |
Kota | MALANG |
Provinsi | JAWA TIMUR |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |