THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND
| Main Authors: | Yuanita, Asih Dewi, Marsasi, Endy Gunanto |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi dan Bisnis, UNTAN
, 2022
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| Subjects: | |
| Online Access: |
http://jurnal.untan.ac.id/index.php/JJ/article/view/57542 http://jurnal.untan.ac.id/index.php/JJ/article/view/57542/pdf |
Internet
http://jurnal.untan.ac.id/index.php/JJ/article/view/57542http://jurnal.untan.ac.id/index.php/JJ/article/view/57542/pdf
Lokasi
| Koleksi | Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) |
|---|---|
| Gedung | Perpustakaan Universitas Tanjungpura |
| Institusi | Universitas Tanjungpura |
| Kota | PONTIANAK |
| Provinsi | KALIMANTAN BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |